Afterhours Gallery

Challenge: Create a brand identity and online store that would showcase bold, maximalist artwork without overshadowing it.

Approach: I built a clean, minimalist identity with refined typography and a subtle pink-on-white palette, ensuring the artwork remained the hero. The Shopify store was designed for both elegance and ease of navigation.

Result: The gallery has carved out its place in a competitive market, with sales steadily increasing and recognition growing among contemporary art buyers.

Tradestech Recruitment

Challenge: Launch a recruitment brand that stood out in the trades and construction sector, while feeling professional and credible.

Approach: I designed a brand identity using hard-hat yellow paired with midnight blue and grey for a modern, corporate edge. I then built a website with a custom job board they could update daily, along with branded stationery and brochures.

Result: Their job board is now the company’s strongest recruitment channel, second only to LinkedIn.

Simply Moves & Storage

Challenge: A start-up removals business needed a website that reassured customers while generating leads in a competitive local market.

Approach: I designed bold, minimalist 2D illustrations to form a consistent visual identity, paired with clear copy informed by competitor research and SEO strategy.

Result: The site now ranks strongly in local searches, with a noticeable increase in traffic and a high percentage of visitors converting to leads

The Platinum Decorators

Challenge: A painter and decorator wanted to reposition his business to attract high-end clients.

Approach: I refreshed the brand identity, retaining the original logo but introducing a teal and orange palette inspired by contemporary interiors. The new website was optimised for SEO and tailored to showcase premium projects.

Result: The refreshed brand has elevated the company’s profile and improved search visibility, attracting the right kind of clients.

Well Nice Food Co.

Challenge: A family-run catering company needed a brand identity that was versatile, fun, and adaptable across multiple cuisines.

Approach: I created a vibrant brand system spanning signage, stationery, a website, and food truck graphics. Illustration played a key role in unifying the brand.

Result: The rebrand has been a major success, earning rave reviews, industry awards, and new business opportunities.

Stone Rollin

Challenge: Launch a kidswear brand under an established menswear business, with a distinct identity rooted in heritage and culture.

Approach: I designed bold black-and-white graphics with hand-drawn illustration, inspired by motorcycle culture and UK heritage. The focus was on rugged quality and sustainable UK production.

Result: The collection positioned Stone Rollin as a credible new entrant in the kidswear market, aligned with its parent brand’s reputation for quality.

Souled Out Store

Challenge: Create a collection of 90s bootleg-style rap tees that captured the energy of the era while staying authentic.

Approach: I combined Photoshop techniques with hand-drawn illustration to design graphics rooted in 90s trends and typography.

Result: The collection was a hit, gaining international attention, with celebrity DJs and artists wearing the designs.