{"id":1286,"date":"2023-01-10T09:17:26","date_gmt":"2023-01-10T09:17:26","guid":{"rendered":"https:\/\/johnhowis.com\/?page_id=1286"},"modified":"2025-08-30T15:07:52","modified_gmt":"2025-08-30T14:07:52","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/johnhowis.com\/?page_id=1286","title":{"rendered":"Portfolio"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||15px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”2c22dd4f-1cdd-4bc5-9ef0-9af699797634″ header_font=”Reckelss Light|100|||||||” header_text_align=”center” header_font_size=”38px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Featured Projects<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Portfolio” _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”0px||||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/John-Howis-afterhours-gallery-large-banner-4.jpg” title_text=”John-Howis-afterhours-gallery-large-banner” url=”http:\/\/www.afterhoursgallery.co.uk” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.2″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Afterhours Gallery<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Id + Shopify Store + Artwork<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n

Challenge:<\/strong> Create a brand identity and online store that would showcase bold, maximalist artwork without overshadowing it.<\/p>\n

Approach:<\/strong> I built a clean, minimalist identity with refined typography and a subtle pink-on-white palette, ensuring the artwork remained the hero. The Shopify store was designed for both elegance and ease of navigation.<\/p>\n

Result:<\/strong> The gallery has carved out its place in a competitive market, with sales steadily increasing and recognition growing among contemporary art buyers.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.afterhoursgallery.co.uk\/” url_new_window=”on” button_text=”Live Website” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”269c1ed2-3090-480e-8e35-b89080d250ca” button_bg_color=”#029f9b” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/john-howis-project-tradestech-project-banner.jpg” alt=”John Howis Port Folio – Well Nice Food cO” title_text=”john-howis-project-tradestech-project-banner” url=”https:\/\/tradestechrecruitment.co.uk\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Tradestech Recruitment<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Id + Website + Company Stationery<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n

Challenge:<\/strong> Launch a recruitment brand that stood out in the trades and construction sector, while feeling professional and credible.<\/p>\n

Approach:<\/strong> I designed a brand identity using hard-hat yellow paired with midnight blue and grey for a modern, corporate edge. I then built a website with a custom job board they could update daily, along with branded stationery and brochures.<\/p>\n

Result:<\/strong> Their job board is now the company\u2019s strongest recruitment channel, second only to LinkedIn.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/tradestechrecruitment.co.uk\/” url_new_window=”on” button_text=”Live Website” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”269c1ed2-3090-480e-8e35-b89080d250ca” button_bg_color=”#029f9b” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/John-Howis-Port-Folio-Project-Simply-Moves-1.jpg” alt=”John Howis Portfolio – Stone Rollin” title_text=”John-Howis-Port-Folio-Project-Simply-Moves” url=”https:\/\/www.simplymovesandstorage.co.uk\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Simply Moves & Storage<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Id + Website + Copywriting + SEO<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n

Challenge:<\/strong> A start-up removals business needed a website that reassured customers while generating leads in a competitive local market.<\/p>\n

Approach:<\/strong> I designed bold, minimalist 2D illustrations to form a consistent visual identity, paired with clear copy informed by competitor research and SEO strategy.<\/p>\n

Result:<\/strong> The site now ranks strongly in local searches, with a noticeable increase in traffic and a high percentage of visitors converting to leads<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.simplymovesandstorage.co.uk\/” url_new_window=”on” button_text=”Live Website” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”269c1ed2-3090-480e-8e35-b89080d250ca” button_bg_color=”#029f9b” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/John-Howis-platinum-decorators-banner-1.jpg” alt=”John Howis Port Folio – Well Nice Food cO” title_text=”John-Howis—platinum-decorators-banner” url=”https:\/\/www.platinum-decorators.co.uk\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

The Platinum Decorators<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Refresh + Website + SEO<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n

Challenge:<\/strong> A painter and decorator wanted to reposition his business to attract high-end clients.
<\/strong><\/p>\n

Approach:<\/strong> I refreshed the brand identity, retaining the original logo but introducing a teal and orange palette inspired by contemporary interiors. The new website was optimised for SEO and tailored to showcase premium projects.
<\/strong><\/p>\n

Result:<\/strong> The refreshed brand has elevated the company\u2019s profile and improved search visibility, attracting the right kind of clients.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.platinum-decorators.co.uk\/” url_new_window=”on” button_text=”Live Website” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”269c1ed2-3090-480e-8e35-b89080d250ca” button_bg_color=”#029f9b” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/John-Howis-well-nice-food-co-large-banner-2.jpg” alt=”John Howis Port Folio – Well Nice Food cO” title_text=”John-Howis—well-nice-food-co-large-banner” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Well Nice Food Co.<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Id + Website + Company Stationery<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Challenge:<\/strong> A family-run catering company needed a brand identity that was versatile, fun, and adaptable across multiple cuisines.
<\/strong><\/p>\n

Approach:<\/strong> I created a vibrant brand system spanning signage, stationery, a website, and food truck graphics. Illustration played a key role in unifying the brand.
<\/strong><\/p>\n

Result:<\/strong> The rebrand has been a major success, earning rave reviews, industry awards, and new business opportunities.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.wellnicefood.co.uk\/” url_new_window=”on” button_text=”Live Website” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”269c1ed2-3090-480e-8e35-b89080d250ca” button_bg_color=”#029f9b” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/Stone-Rollin-Large-Banner-2.jpg” alt=”John Howis Portfolio – Stone Rollin” title_text=”Stone-Rollin-Large-Banner” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Stone Rollin<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Id + Garment graphics<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n

Challenge:<\/strong> Launch a kidswear brand under an established menswear business, with a distinct identity rooted in heritage and culture.
<\/strong><\/p>\n

Approach:<\/strong> I designed bold black-and-white graphics with hand-drawn illustration, inspired by motorcycle culture and UK heritage. The focus was on rugged quality and sustainable UK production.
<\/strong><\/p>\n

Result:<\/strong> The collection positioned Stone Rollin as a credible new entrant in the kidswear market, aligned with its parent brand\u2019s reputation for quality.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/John-Howis-souled-out-store-large-banner-1.jpg” title_text=”John-Howis-souled-out-store-large-banner” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.2″ _module_preset=”d596219f-75f7-4678-9478-afa74c808621″ header_3_font=”–et_global_body_font|600|||||||” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Souled Out Store<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_font=”Montreal medium||||||||” header_font=”Reckless||||||||” text_orientation=”center” custom_margin=”-8px||19px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”]<\/p>\n

T-Shirt Graphics<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”8bd46f47-b1e6-4fd3-a74d-1c7f6557a15c” text_line_height=”1.75em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Challenge:<\/strong> Create a collection of 90s bootleg-style rap tees that captured the energy of the era while staying authentic.
<\/strong><\/p>\n

Approach:<\/strong> I combined Photoshop techniques with hand-drawn illustration to design graphics rooted in 90s trends and typography.
<\/strong><\/p>\n

Result:<\/strong> The collection was a hit, gaining international attention, with celebrity DJs and artists wearing the designs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#0F0F0F” custom_margin=”0px||0px||false|false” custom_padding=”5vw||5vw||true|false” saved_tabs=”all” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/johnhowis.com\/wp-content\/uploads\/2024\/08\/JH-icon-white-4.png” alt=”jh john howis logo” title_text=”JH-icon-white” _builder_version=”4.27.0″ _module_preset=”default” transform_scale=”85%|85%” transform_scale_tablet=”85%|85%” transform_scale_phone=”85%|85%” transform_scale_last_edited=”on|phone” transform_translate=”-42px|5px” transform_translate_tablet=”-42px|5px” transform_translate_phone=”-25px|5px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” custom_margin=”10px||15px||false|false” custom_padding=”0px||0px||false|false” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”10417005-37e2-4971-bb4f-58e0db05de65″ text_text_color=”#999999″ custom_margin=”||54px||false|false” global_colors_info=”{}”]<\/p>\n

\u00a9 2023 Copyright John Howis<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=”Skills” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Reckelss Light||||||||” title_text_color=”#FFFFFF” custom_margin=”||6px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#999999″ global_colors_info=”{}”]<\/p>\n

Branding + Identity
Artwork + Illustration<\/div>\n
Web Design
Copywriting<\/div>\n
SEO<\/div>\n

[\/et_pb_text][et_pb_social_media_follow icon_color=”#ffffff” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/john-howis-60962354\/” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/johnnycrev\/” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_social_media_follow _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”left” border_radii=”on|43px|43px|43px|43px” locked=”off” global_colors_info=”{}”][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Get in Touch” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Reckelss Light||||||||” title_text_color=”#FFFFFF” custom_margin=”||6px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_contact_form captcha=”off” email=”john@johnhowis.com” success_message=”Thanks! 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Featured ProjectsAfterhours GalleryBrand Id + Shopify Store + ArtworkChallenge: Create a brand identity and online store that would showcase bold, maximalist artwork without overshadowing it. Approach: I built a clean, minimalist identity with refined typography and a subtle pink-on-white palette, ensuring the artwork remained the hero. 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