My client was venturing into the world of ‘street food’. They had bought the truck and had menu sorted but she had no idea of how to brand it. Their plan was to call it ‘Well Nice’ which apparently is a common phrase used in parts of London! After an initial discussion we decided the logo needed to be friendly, approachable and non food specific as she wanted the freedom to cater for different events. The only real stipulation is that it had to be navy and orange!